Website: Smart Group
LinkedIn: Smart Group, Infinity Globus, Smart Accountants, Phoenix Institute

Responsibilities Included:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Build strategic relationships and partner with key industry players, agencies, and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly